Focus Group

We got together a few people to give us feedback on our draft before making a final edit of 'Maddison'.

Evaluation Activity 7

Looking back at your preliminary ask, what do you feel you have learnt in the progression from it to the full product?

 

Preliminary Task:

Final Task:

The Preliminary Task helped prepare me and Rebaka for the main task by helping us get to get to groups with the technology and point out key things that set us back which meant we could try avoid these in the final task. When filming our editing our preliminary task we found that we hadnt left much time after shots to enable editing or we only filmed one scene once and then when we upload for editing found that the shot wasnt good enough due to talking over the top or shakey camera skills. The three most important concepts we had to understand was the 180 degree rule, match on action and shot/reverse shot. Learning these three things in the preliminary task meant that in our final task we understood the importance of them to make it as realistic as possible.

Match on Action in Preliminary Task and Final Task:

Shot/Reverse Shot Preliminary Task and Final Task:

Close-Ups Preliminary Task and Final Task:

 Flashback:
this scene is in the middle of he conversation between Scarlett and her friend.

I feel like in the progression from the Preliminary Task to the Final Task me and Rebeka made sure we was both prepared by detailed planning. However when filming and then editing in the final task we didn't stick to our story board due to shots which we couldn't do at our location for example. The quality of our products improved dramatically due to technology which you can read about here. Overall I think i learnt how to produce a better media product from the the progression of the Preliminary Task and Final Task.

Evaluation Activity 6

What have you learnt about technologies from the process of constructing this product?

Evaluation Activity 5

How did you attract/address your audience?
 

Rebeka and I have pointed out some of our selling points and conventions in our opening titles using notes on youtube writting about how we attract our target audience.

Evaluation Activity 2

How does your media product represent particular social groups?

 

Dr. Lewis

 

Lewis represents Group A under well paid professionals. The tie and smart clothes shows that he is professional however having the sleaves rolled up makes the costume slightly more casual and means that Scarlett and people may feel he is more friendly and open to speak to.

 

Maddison

 

Maddison represnets young girls as innocent witht the white to connotate her purity. She also has her hairs tied in pig tails which is usually how you expect young girls to have the hair done. Making her look alot sweeter with her hair back from her face. For filming we added a little foundation to her face which was quite pale to give off the idea that she is almost like a ghost. Mascara also made her eyes look bigger and give the impression of 'doggy eyes'. Maddison would cme under Group E which means that our audience should be able to relate. The fear may be high as the audience may relate Maddison to young family members such as brothers or sisters.

Scarlett



Scarlett comes under Group E which is also close to our target audience. Scarlett generally represents an average teenager; with up to date fashion such as jeans and denim shirt. In the opening sequence Scarlett vaires outfits and having her hair up and down which shows how teenagers have a change in apperance. She generally wears dark clothes to signifty that their is darkness in her life but also shows how their are different types of teenagers and Scarlett keeps herself to herself.



Janis from mean girls would show how she is a similar type of teenager to Scarlett. They wear darker clothes to show how they are different social groups such as the plastics in Mean Girls. For example it sows that Scarlett and Maddison have different personalities compared to yur conventional teenager.

Evaluation Activity 1

In what ways does your media product use, develop or challenge forms and conventions or real media products?

For the title of our film we used the antagonists name 'MADDISON'. This gives the audience a link to the film and helps them make a connection to the film. The way our titles look and appear plays on the two main charcaters Maddison and Scarlett. Our font for the main title has bits missing from them looking as if they are hidden this gives the link to Maddison as she is in Scarlett's mind and no-one else can see her. This is the audiences first hint towards the film and helps them to understand the plot. The red 'S' which appears slowly and is red creates the link between Scarlett and Maddison. Throughout the titles the colours white and red are used to show Maddison is innocent and pure however the res suggests the dangerous element she brings. The fact that the 'S' is red just gives the aundience another link as it is the first letter of Scarlett the protagonists name. Other films such as 'Chucky' use the anatagonists name as the name of the film. Overall we fiollow conventions in our main title as you can see where our inspiration comes from in real media products.

Main settings commonly used in Psychological horror films are big houses; forest/woodland areas; ware houses; schools; hospitals and surburban areas. These types of settings create realism for the target audience as they are able to relate to the film on some level, having seen/ been or currently living in these settings. This increases the fear for the audience because they begin to picture themselves in these positions. Our film follows these conventions with locations such as the surburban village, house and hospital.

Our film once again follows conventions through costumes and props. Overall in our opening sequence we dont really use any props. However things such as the hospital beds follow conventions of what hospitals look like. Our costumes are used as main conventions using colours to connotate the antagonist and protagonists charcaters. Other films which we looked at such as 'Orphan' see the girl in white suggesting their innocence but the red ribbon again which links to the titles is used throughout films to suggest danger. Scarlett wears quite dark clothes in comparison which connotates mystery and overall darkness. Which in this case is Maddison being in her head.

Psychological horror aims to create discomfort by exposing common or universal psychological and emotional vulnerabilities and fears instead of other types of horror. The story of our film follows these genre conventions with Maddison being the main one to create fear in the audience as you are unsure at first to what part she plays in the film. Because Maddison is in her head it also links to phycological problems. Maddisn is'nt ever introduced to you in the film you just see her apperances with Scarett and the audience make their assumptions on what is going on therefore creating that fear of the unknown.