Media Institutions

A media institution is an established, and often profit based organization, that deals in the creation and distribution of advertising, entertainment and information services. It helps in gathering information, and perceptions about different groups of people and their originality.

These are all examples of conglomerates. Conglomerates are the combination of two or more companies of different types, usually involving a parents company and subsidiaries.

Cross Media ownership is when one company owns media outlets from different types of media. For example News Corporation owns tv companies such as Sky.

Companies are merging together and there our some criticisms to this such as:

• media conglomerates dominate media industry
• accused of being  bias in news reporting
• globalisation of popular culture
• reduces diversity in ownership & production
• reduces competition between companies